Discovery & Research
Continuous discovery beats one-off research, every time.
De-risking product decisions through weekly customer touchpoints, evidence-based bets, and rapid prototyping.
Most product failures don't come from bad execution, they come from building the wrong thing. The strongest teams don't guess; they reduce risk before a single line of code is written. That means actively testing four risks: value (will they use it?), usability (can they use it?), feasibility (can we build it?), and viability (does it work for the business?).
I run discovery as a continuous practice, not a phase. Weekly customer interviews, opportunity solution trees to map the problem space, and rapid prototypes that get in front of users before commitments are made. Every assumption becomes a question; every question becomes a test.
The result is a product team that ships with conviction. Stakeholders see the evidence behind the roadmap. Engineers know the problem they're solving, not just the feature they're shipping. And users get something that genuinely makes their life easier.
Start with a clear business outcome, not a feature. Define the metric that signals success and the user behavior we expect to change.
Through interviews, analytics, and session replays, surface the real customer problems behind the desired outcome. Build an opportunity tree to prioritize.
Generate multiple solutions, prototype the most promising ones, and validate with real users, fast. Kill weak ideas before they become roadmap items.
Ship in slices. Track the outcome metric, not just the output. Feed learnings straight back into the next discovery cycle.
Direct customer contact every single week. No proxy, no filter, the team hears the user themselves.
Map the problem space before jumping to solutions. Multiple ideas per opportunity, not one feature per request.
Use prototypes, fake doors, and concierge tests to validate before building. The best discovery costs hours, not sprints.
Analytics tells you what; interviews tell you why. Combine both to build conviction in every decision.
Toolkit