Curriculum Vitae
Laurens Steenbergen
Building better products by solving real user problems.
Product Manager with 10+ years of experience across e-commerce, SaaS and fintech. Strong in both product discovery and delivery: customer interviews, prototyping and analytics up front, pragmatic prioritisation in execution. Currently leading catalog development for AAG's European B2B platform Parts360 (€600M annual GMV). PSPO II certified.
Work Experience
Product Manager Catalog
AAG Code
Responsible for developing AAG's European online catalog Parts360. Aligning stakeholders across NL, BE, UK, IE and FR while preparing rollout in DE, ES and PT. Current annual GMV is €600M, with a target of €4B by 2030. Owner of Jira Product Discovery, balancing 70/30 between discovery and delivery. Assumptions are validated before development through customer interviews, prototyping, analytics and Hotjar.
Key deliverables
- Service Kits Module
- Quotation Tool
- AI Fitment Guarantee assistant
- WhatsApp-to-Order AI integration (in progress)
Product Owner
ADA ICT
Consultant Product Owner and agile coach, assigned to multiple clients across different industries. Worked with teams of varying sizes and maturity levels. Applied discovery methods such as stakeholder interviews and data analysis to translate business needs into clear requirements and prioritised backlogs.
Key deliverables
- Mobile app for a bulk terminal to track hardware (containers and vehicles) and plan maintenance and operations, including selection of appropriate devices
- AI-powered insurance assistant for an insurance company
- Agile coaching for client teams: sprint process and backlog management
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Product Owner Brandifyer
Lytho
US-based SaaS company in brand management. Responsible for executing the exit strategy of the BNL legacy platform while retaining revenue and customers. Managed a budget of €750k within a €3.5M ARR portfolio. Our software was used by trusted brands including Albert Heijn, Etos and Bijenkorf.
Key deliverables
- Onboarded multiple international clients to the new platform, increasing sales value
- Executed the phased sunset of the BNL legacy platform
- Managed €750k budget with €3.5M ARR
Customer Success Manager / Product Manager
BridgeFund
Fintech scale-up in SME lending. Grew from Customer Success into Product Management. Responsible for designing and implementing the full digital customer journey.
Key deliverables
- My BridgeFund: self-service customer portal
- Flex Loans: new loan product that drove significant revenue and customer base growth
- ML-powered Credit Model that fully automated credit checks
Customer Success & Product Manager
Skillseeker
Part of the founding team. Shaped the platform end to end and devised the go-to-market strategy. The software was eventually sold to a Portuguese company.
Key deliverables
- Built the product proposition from scratch: product, onboarding and pricing
- Led a pivot based on market feedback
- Skillseeker app release (January 2018)
Owner
Croc Monsieur
Founded a shoe brand specialising in handmade shoes from exotic leather imported from South Africa.
Key deliverables
- Owned the full chain: sourcing, import and sales
- Sold approximately 40 pairs through personal network
Key Achievements
Increased GMV by 1100%, from €5M to €60M average per month.
Delivered a mobile app for a bulk terminal to track containers and vehicles and plan maintenance (2023).
Flexloans Release (December 2020)
600% revenue growth in one year (2019)
Onboarded 50%+ clients to platform (2018)
Skillseeker App Release (January 2018)
Education
Commercial Economics
Hogeschool Utrecht
2012 – 2017
Commercial Economics
Hogeschool van Amsterdam
2010 – 2012
MHBO Entrepreneur/Manager
Completed 3-year program in 2 years
2006 – 2008
Certifications
Scrum.org PSPO I
2023Scrum.org PSPO II
2024Tools & Skills
Product & Discovery
Tools
Tech & Data